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Michael

Michael

Online builder and AI whisperer. Founder of Trust Traffic.

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Startup Growth Metrics Investors Care About (And How to Stack Up)

Startup Growth Metrics Investors Care About (And How to Stack Up)

Investors don't just want to see growth — they want to see the right kind of growth. Here's which startup growth metrics actually move the needle in due diligence, and how to benchmark your numbers.

Website Traffic vs Revenue: A SaaS Founder's Guide to Reading Both

Website Traffic vs Revenue: A SaaS Founder's Guide to Reading Both

Two metrics founders constantly conflate. Here's how to read website traffic and revenue separately — and what each one actually tells you about your SaaS business.

Website Traffic Checker Tools: Why Startup Estimates Are Often Wrong

Website Traffic Checker Tools: Why Startup Estimates Are Often Wrong

Most website traffic checker tools are useful for broad market research, but they often break down for early-stage startups. Here's how to read traffic estimates, when to verify the data, and why Trust Traffic focuses on founder-connected analytics.

How to Get Your Startup Listed on Trust Traffic (And Why It Matters)

How to Get Your Startup Listed on Trust Traffic (And Why It Matters)

Getting listed on Trust Traffic takes about ten minutes and gives your startup a verified traffic profile that investors and researchers can find. Here's exactly how it works and why it's worth doing.

Product Hunt Alternatives: A Founder’s Launch Plan That Actually Gets Users

Product Hunt Alternatives: A Founder’s Launch Plan That Actually Gets Users

A founder-friendly way to launch without betting everything on Product Hunt: pick the right channels, write the right assets, and turn exposure into early users.

Startup Directory Submission Checklist: Get Listed Without Wasting a Week

Startup Directory Submission Checklist: Get Listed Without Wasting a Week

A founder-friendly checklist for submitting your startup to directories: what to prepare, how to pick directories, how to write listings that convert, and how to track which submissions actually drive early users.